Email: pgl@pgldurham.org Tel: 0191 567 5365

Digital Workshop

1

October
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Roman Road, Masonic Hall, Middlesbrough, within the Province of Yorkshire North and East Ridings was the setting for the recent UGLE Digital Workshop on Wednesday 25th September 2019. The Workshop presentation was delivered by: Dean Simmons, Communications Executive & FMT Editorial Manager and Shaun Butler Communications Manager & Chairman of the Staff Committee.

 

The workshop facilitated by Communications Officers of each Province, offered their respective Teams the invaluable opportunity to benchmark best practice, discuss personal experiences, and look at the innovative methods and utilities available to them.

 

The day consisted of a visual presentation which focused on the key areas of Communication:

 

Social media:

 

  • Understanding what social media marketing is and how it has developed over the years

 

  • Understanding the key players in social media [Facebook, Twitter and Instagram] and the different benefits that each platform can offer to your Province.

 

  • How to accurately measure and evaluate your social media activity to meet specific platform requirements.

 

  • Making the most of social media tools.

 

The open, informal format allowed questions and answers to flow freely; with Dean and Shaun imparting an invaluable insight into the bigger masonic picture from their front-line experience in the ever changing, media playing field at UGLE.

 

In closing Comms officers Paul O’Doherty and Karl Ward thanked the delegates for their attendance, stating, “It was their hope, the workshop had not only been informative but would allow them to widen the target audience and enhance the profile of each province”.

 

Another resounding success story for both Provinces and we look forward to working together again soon.

 

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